Marketing Masterclass with Martin Lindstrom


Registration08:45 hrs -10:30 hrs
Inaugural Session09:45 hrs -10:30 hrs
Session 1 & 2 11:00 hrs - 14:00 hrs
Lunch 14:00 hrs - 15:00 hrs
Session 3 & 4 15:00 hrs - 18:00 hrs


Small Data



11:00 hrs - 12:30 hrs

Session : 1


Uncovering the Hidden Gems: Transforming Your Brand into a Market Leader


To truly stand out in a world where the average consumer is exposed to more than 3,000 commercial messages daily requires deep consumer understanding and strategic differentiation. Few are better equipped than Martin Lindstrom, named one of the world’s 100 most influential people by Time magazine and ranked among the top 50 business thinkers globally by Thinkers50. Lindstrom’s groundbreaking work in branding and marketing offers firsthand insights into what it takes to capture attention in this saturated landscape.

In the first session, Lindstrom will share key discoveries from his extensive research on consumer behavior, revealing several emerging trends that every brand should be aware of. His insights emphasize the importance of understanding subconscious consumer desires, leveraging emotional triggers, and creating authentic connections to break through the noise.


Topics of Deliberation :

  • Mastering the power of Small Data.
  • Infusing small data into innovative products and services.
  • Turning consumer insights into extraordinary brand strategies.

Toolkit :

  • The Small Data Tool Kit.
  • The What, Why and How model.
  • The concept innovation model.

Brands :

  • Swiss International Airlines
  • LEGO
  • Maersk
  • Beverly Hills Hotel


Artificial Brand Innovation



12:30 hrs - 14:00 hrs

Session : 2


Marketing in the Age of Artificial Intelligence


Lindstrom’s extensive experience in artificial intelligence, augmented reality, and virtual reality— advising organizations like Uber, Google, and Accenture—has positioned him as a pioneering force in marketing. He has helped define how the brands of tomorrow can leverage these technologies to better connect and engage with consumers.

Get ready for a remarkable journey into the future of AI-driven marketing. This session will reveal cutting-edge techniques that are soon to become mainstream, as marketers integrate AI, AR, and VR into their brand strategies.

During the session, you’ll gain extraordinary insights into the forefront of AI, VR, and AR, and learn how to effectively apply these technologies in your everyday operations.


Topics of Deliberation:

  • How do you at all adapt AI into your marketing approach without spending fortunes ?
  • What are some of the most remarkable ways companies have applied AI and VR and AR ?
  • How do you future proof your approach avoiding burning unnecessary money on next technologies ?

Toolkit:

  • The Metacebo tool kit
  • The one-word-approach
  • Introducing the concept of Metacebo

Brands:

  • Cedars-Sinai Hospital
  • Brain.ai
  • RedBull
  • Botox
  • Apple


CX 2.0



15:00 hrs - 16:30 hrs

Session : 3


The Next Generation Customer Journey


Since Lindstrom pioneered internet branding in 1994—authoring the first-ever book on the subject and helping brands like LEGO, The Walt Disney Company, and Mars embrace digital—he has been regarded as the "grandfather" of branded customer journeys. His groundbreaking work on the five senses, coining the term Sensory Marketing, and later Contextual Marketing, has continuously redefined what a true customer journey should look like.

The ultimate question: What will tomorrow's customer journey look like as AI increasingly acts as the interface between brands and consumers? In this captivating presentation, Lindstrom will guide the audience through some of his core customer journey principles, helping your company and brand align with current standards. Then, he'll shift gears to explore how the next two years will likely evolve, with AI taking a front-and-center role in customer journey design.


Topics of Deliberation :

  • The next generation of CX tools.
  • Contextual Marketing.
  • Immune system and culture development.

Toolkit :

  • Contextual Marketing.
  • Sensory Branding.
  • Chicken Cage Syndrome.

Brands :

  • Maersk
  • Coca-Cola
  • Pepsi
  • McDonald’s Lowes


Let’s Smash Your Brand



16:30 hrs - 18:00 hrs

Session : 4


Nearly 35% of the world’s Fortune 1,000 brands are built on Lindstrom’s groundbreaking Smash Your Brand philosophy, which has redefined how brands are built over the past two decades.

Drawing from his extensive neuroscience research, Lindstrom delves deep into the unconscious mind of consumers, exploring what it truly means to communicate when nearly 85% of our day-to- day behaviors are driven by the subconscious.

How can you connect with consumers on a subconscious level? What are the most innovative tools available to help build stronger connections and foster loyalty?

This is the focus of Lindstrom’s final Master Class. It’s a must-see session that will challenge everything you know about marketing and branding, turning conventional wisdom upside down.


Topics of Deliberation :

  • How to future prepare your brand.
  • How to make your brand truly stand out in our crowded world.
  • The terms: B2B and B2C are dead – what’s next ?

Toolkit :

  • Smashables.
  • Somatic Marker.
  • B2B2C.

Brands :

  • UBER
  • Lidl
  • Carrefour
  • Snapchat