Registration | 08:45 hrs -10:30 hrs |
Inaugural Session | 09:45 hrs -10:30 hrs |
Session 1 & 2 | 11:00 hrs - 14:00 hrs |
Lunch | 14:00 hrs - 15:00 hrs |
Session 3 & 4 | 15:00 hrs - 18:00 hrs |
11:00 hrs - 12:30 hrs |
Session : 1Uncovering the Hidden Gems: Transforming Your Brand into a Market Leader To truly stand out in a world where the average consumer is exposed to more than 3,000 commercial messages daily requires deep consumer understanding and strategic differentiation. Few are better equipped than Martin Lindstrom, named one of the world’s 100 most influential people by Time magazine and ranked among the top 50 business thinkers globally by Thinkers50. Lindstrom’s groundbreaking work in branding and marketing offers firsthand insights into what it takes to capture attention in this saturated landscape.
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12:30 hrs - 14:00 hrs |
Session : 2Marketing in the Age of Artificial Intelligence Lindstrom’s extensive experience in artificial intelligence, augmented reality, and virtual reality— advising organizations like Uber, Google, and Accenture—has positioned him as a pioneering force in marketing. He has helped define how the brands of tomorrow can leverage these technologies to better connect and engage with consumers.
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15:00 hrs - 16:30 hrs |
Session : 3The Next Generation Customer Journey Since Lindstrom pioneered internet branding in 1994—authoring the first-ever book on the subject and helping brands like LEGO, The Walt Disney Company, and Mars embrace digital—he has been regarded as the "grandfather" of branded customer journeys. His groundbreaking work on the five senses, coining the term Sensory Marketing, and later Contextual Marketing, has continuously redefined what a true customer journey should look like.
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16:30 hrs - 18:00 hrs |
Session : 4Nearly 35% of the world’s Fortune 1,000 brands are built on Lindstrom’s groundbreaking Smash Your Brand philosophy, which has redefined how brands are built over the past two decades.
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