About the Workshop

In today's world, brand equity is the reputational asset that any successful business builds in the minds of customers and stakeholders. Many Asian companies traditionally focus on asset-intensive industries. Strong brand equity is one of the main reasons why the market capitalization of a company often exceeds its book value. The workshop provides a hands-on curriculum grounded in brand building and sustaining strong global brands in Asia. Martin Roll would help you understand how branding is evolving, the paradigm shifts Asian brands need, to undertake to unleash their global potential.

Martin Roll

Martin Roll is one of the sharpest Brand and business Strategists in the world, a Global Strategy and transformation Expert, and a Senior Advisor to Fortune 100 companies, Asian conglomerates, family-owned businesses, and family offices. He is the CEO of Martin Roll Company with more than 25 years of board & C-suite counselling experience. He is an advisor to several global boards and prominent business families, and a mentor for next-generation leaders in business families, start-ups, and high-growth companies. Martin Roll has been a Senior Advisor to McKinsey & Company. He is a highly accomplished keynote speaker at global conferences, an experienced conference moderator, and a board/ executive workshop facilitator. He is also an INSEAD Distinguished Fellow and a Harvard Board Advisor. He is the author of the global bestseller "Asian Brand Strategy" (2015) and co-author of "The Future of Branding" (2016).

Who Should Attend

The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as...

  • marketing
  • branding
  • insights
  • innovation
  • product management
  • digital
  • strategy and communications

About Brand Conclave

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world's leading experts on Marketing and Branding. Now in its 19th year, the workshop is attended every year by more than 350 delegates from all across the country.

Past speakers include Jonah Berger, Al Ries, Laura Ries, Jean Noel,Kapferer, Lynn Upshaw, Clyde Fessler , Erich Joachimsthaler, Brend Schmitt , John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins and Jan - Benedict , EM Steenkamp, Ravi Dhar, Martin Lindstorm, Paco Underhill, Kevin Lane Keller and Philip Kotler.

Reach Us

    • For sponsorship, please contact:
    • Dipankar Bhattacherjee


      098311 03974 | dipankar@cii.in

    • Indranil Patra


      098740 57000 | indranil.patra@cii.in

    • Subhankar Chakraborty

      90389 61094 | subhankar.chakraborty@cii.in

    • For registration, please contact:
    • Soumik Kar

      89108 27467 | soumik.kar@cii.in

    • Rishika Sen

      82400 90905 | rishika.sen@cii.in

    • Girish Taunk

      94331 19668 | girish.taunk@cii.in

    • Niladri Mukherjee

      7980718488 | niladri.mukherjee@cii.in