CII is organizing the 19th edition of Brand Conclave, the biggest brand management workshop in India on 28 November 2020 at CII Digital Platform.

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University. He has been honored as one of the world’s leading marketing thinkers and has been called The Father of Modern Marketing. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T.

Philip Kotler

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University. He has been honored as one of the world's leading marketing thinkers and has been called The Father of Modern Marketing. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T. He has received honorary degrees from 22 foreign universities. He is the author of Marketing Management, first published in 1967 and now in its 15th edition. Kotler has published over 80 books and 150 journal articles, including Confronting Capitalism, Democracy in Decline, and Advancing the Common Good.

He has consulted IBM, Merck, GE, AT&T, Bank of America, Motorola, Ford, and others. He has spoken all over the world and runs the World Marketing Summits.is the S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University.Read More

He has been honored as one of the world's leading marketing thinkers and has been called The Father of Modern Marketing. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the M.I.T. He has received honorary degrees from 22 foreign universities. He is the author of Marketing Management, first published in 1967 and now in its 15th edition. Kotler has published over 80 books and 150 journal articles, including Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. He has consulted IBM, Merck, GE, AT&T, Bank of America, Motorola, Ford, and others. He has spoken all over the world and runs the World Marketing Summits. Read Less

Key Learnings

  • Coming Soon

Who Should Attend

The workshop is designed for executives with at least 10 years of experience in leading functional teams in such areas as...

  • marketing
  • branding
  • insights
  • innovation
  • product management
  • digital
  • strategy and communications

About Brand Conclave

Brand Conclave is the biggest brand management workshop in India addressed every year by one of the world's leading experts on Marketing and Branding. Now in its 19th year, the workshop is attended every year by more than 350 delegates from all across the country.

Past speakers include Jonah Berger, Al Ries, Laura Ries, Jean Noel,Kapferer, Lynn Upshaw, Clyde Fessler , Erich Joachimsthaler, Brend Schmitt , John Philip Jones, Nicholas Ind, Erik du Plessis, David Meerman Scott, Tim Calkins and Jan - Benedict , EM Steenkamp, Ravi Dhar, Martin Lindstorm, Paco Underhill and Kevin Lane Keller .

Delegate Fees

CII Member : 6000 / delegate + 18% GST | CII Member (Group of 3 or more) : 5500 / delegate + 18% GST

Non Member : 8000 / delegate + 18% GST | Non Member (Group of 3 or more) : 7500 / delegate + 18% GST

Student : 2999 / delegate + 18% GST | Academician : 3999 / delegate + 18% GST

  • Early Bird Discount Phase I Rs 1000/- per delegate is valid till 30th October 2020

About the Workshop

In today's increasingly competitive world, where new product adoption, sharpened effective messaging, developed marketing strategy, effective brand behavior sciences gives a major edge. Consistent, strategic branding leads to a strong brand equity, that ensures added value brought to your company's products or services. It requires an advanced understanding of the consumers to predict his action in the marketplace. The workshop provides a hands-on curriculum grounded in Creating Digital Advantages, Building competitive strengths, tapping into why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger examines the behavioral sciences that underlies these questions. He examines how people make decisions, how ideas diffuse, and how social influence shapes behavior.

please contact

For Sponsorship and Registration

    • Dipankar Bhattacherjee

      Director

      098311 03974 | dipankar@cii.in

    • P S Nisha

      Executive

      09830 551869 | p.s.nisha@cii.in

    • Abhisek Barua

      Executive

      098741 67720 | abhisek.barua@cii.in

    • Agnijit Dasgupta

      Executive

      089612 14336 | agnijit.dasgupta@cii.in

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