Erich Joachimsthaler is a globally recognized thought leader and world’s foremost authorities at the intersection of brand strategy, innovation, and business transformation. He is the Founder & CEO of Vivaldi Group, a strategic consulting firm specializing in brand-led growth, digital ecosystems, and AI-driven business models. Amongst Top 50 CDO Influencer for digital transformation and data-driven culture in the World.
Author of acclaimed books including The Interaction Field, Dr. Joachimsthaler is a thought leader reshaping how brands create value in the connected age. A celebrated keynote speaker and academic, he brings cutting-edge insights on the future of branding, technology, and growth to audiences worldwide.
As an internationally-recognized authority on the impact of technology on strategy, the digitalization of industries and categories, and the role of innovation and branding, he is quoted regularly in The New York Times, The Wall Street Journal, Investor Business Daily, Advertising Age, Brand week, Bloomberg Business Week, Marketing Week, & World Report, Forbes, a host of trade publications, and extensively across world media. On screen, he has been featured on Bloomberg Business TV, CNBC PowerLunch, CNBC Europe, and ForbesTV.com.
Most Popular Books
• Brand Leadership: The Next Level of the Brand Revolution
• The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society
• Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
Dr Erich Joachimsthaler is one of the most in-demand keynote speakers worldwide, delivering high-impact talks across the world on topics such as brand evolution, AI & strategy, platform business models, and the future of growth.
"Erich Quotes 💡
“The future of brands lies in interaction—not transactions. AI enables this shift by creating value across entire ecosystems.”
— Dr. Erich Joachimsthaler
“Branding is not just communications… it’s about creating facilitating interactions.”
— Dr. Erich Joachimsthaler
“We live in the world of webs, not walls… branding today serves to enable connection, interaction, and change.”
— Dr. Erich Joachimsthaler
“Learning effect happens as the company applies human knowledge and artificial intelligence to make its brand better.”
– Dr. Erich Joachimsthaler"