15:00 hrs - 18:00 hrs |
Session : III & IV
Family firms account for a majority of global companies, they provide 70% of the global GDP and
60% of global employment. They are a key driver of global business and growth, so their sustained
long-term value creation is important for the global economy.
However, the long-term success of family firms is not given, and it is not an easy task to succeed
across multiple generations.
Many complexities are involved when ownership, management and family roles tend to overlap with
less clear distinctions between them. How do family business owners, leaders and the next
generation cope and prepare for the future?
A Chinese proverb states that “wealth shall not pass three generations”. The first generation builds
wealth, the second manages it, and the third generation destroys it.
Successful family businesses must have a clear view of what the family and the business bring to
the world, why it matters to multiple stakeholders, how the family will structure ownership and lead
the business, and who in the family will be responsible for doing it.
Indian family businesses have an important role to play in the economic rise and prosperity of the
region as they drive innovation, entrepreneurship and investments across sectors and industrial
verticals.
Family firms often have an advantage when it comes to building trust with stakeholders and
managing strong brands. The reputational effects can be significant.
The session will contain strategic frameworks, cases, and concrete examples of how family
businesses can drive multi-generational sustained long-term business and society impact.
Topics of Deliberation:
- Building a family business strategy.
- Succession and next generation.
- Professionalization and governance.
- Family business branding, identity, and reputation.
- Branding and reputational assets.
- The trust factor in the family business.
- The Family Business Strategy Model.
- The Family Business Brand Model.
- Family office strategy.
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